On the homepage in particular, the user should
Technical problems If filters cannot be applied as desired, content is not accessible, internal links are incorrect or outdated technology such as frames or Flash is used, this is neither beneficial for the user experience nor for SEO. The infographic from onlinemarketing.de shows you the 40 most common technical errors on websites - take a look at them and check whether your shop still needs improvement. Clear messages What is your website actually about? And what makes it different from the many others that offer similar products and services.
If you don't answer this question adequately to users, you'll miss Special Data out on valuable conversions. be able to find out what is offered on the website and which company is behind it. In my article on the user-friendly homepage, I explain what you should pay attention to when designing your homepage. But you can and should also address the user and show your face on landing pages, product pages or the About Us page. particularities I'm currently looking for a good backpack that will also fit my laptop.
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I discovered that there are a lot of shops out there that offer the backpack model that made it onto my shortlist. But none of these shops stand out from the crowd so much that I would have ordered straight away. Somehow they're all not bad, their product pages are informative and they offer free shipping. However, none of these shops give me a real, convincing reason why I should order here and not elsewhere. Unique selling points I keep preaching how important unique selling points are – and making them visible in the online shop. |
