This requires, to create a CTA, to take into account

user to click first. In short, a large part of the conversion work is done before the call-to-action, so that the Internet user's click is the culmination of a marketing process.both the target, their level of maturity, and the action that we wish to encourage them to carry out. A solid knowledge of your audience is essential to generate an attractive and relevant call-to-action, linked to an offer that meets real needs, and optimized to appeal to this particular target in terms of design and tone.

The maturity level designates the stage of the conversion journey where the Internet user is. Indeed, you are not going to offer the same CTA to a visitor who has just discovered your Chile Email List website, to a lead who has indicated their interest in your products/services, and to a hot prospect ready to convert into a customer. Finally, the action to take depends on your objectives. Are you looking to capture emails? to convince Internet users to register for training? to sell products? to distribute content to as many people as possible? The criteria for optimizing a CTA Once these prerequisites are met, all you have to do is create and optimize your CTA so that it effectively fulfills its mission.



To do this, you have to play with several criteria. Design The shape your CTA takes, but also the colors chosen, play a major role in its visibility and its appreciation: these are all stimuli capable of influencing a user's perception. The most important thing on this point is to make sure that your CTA stands out from its environment: choose attractive colors which remain consistent with your graphic charter and make sure that they contrast with the back -plan to make the button more visible.