7 Steps Before Your First Meeting With a Web Designer
The first meeting with a designer often follows a similar scenario: Client: "I want to make an online store of children's toys in bright pink colors, with cartoon characters, and all the buttons in the form of ladybugs. Children will like it." Designer: "Parents buy toys. We need a site with simple navigation and a convenient filter, and bright elements will distract the user from buying." If the designer does not remind who we are designing the site for, the result will be a resource that the client will like, but not its user. This means that no one will buy from it. Web design is always about collaboration between the designer and the client. To get a great result, you will have to answer questions that at first glance are not related to design.
Tips to Help You Prepare for a Meeting with a Designer bulk email campaigns A good web designer will definitely ask you to do things that will simplify and speed up the creation of the site. 1. Decide what task the site should perform The result of cooperation with a designer directly depends on how well you understand: business purpose . The functionality and capabilities of the site depend on the ultimate goal of the company. For example, the goal of an online store is more sales, which means it is important to quickly lead the user to the product. The path to the product and checkout should be as short as possible, and the button for adding the product to the cart should be accentuated and noticeable. But animation or strong graphic elements distract from the purchase.

On the other hand, the goal of a dental clinic website is to attract more clients and allow them to make an appointment online. To do this, it is important to tell about the service, prove the competence of doctors, and earn trust. Perhaps it is worth adding a personal account with a patient history. Here, the task of the site is not to sell, but to create an image, which means it is necessary to convey information about the quality of services, the competence of doctors in texts and infographics. It is important to correctly format the content so that the material is easy to read. target audience . If you set a goal based only on yourself and what you like, it may not work for your audience. For example, you sell products for teenagers, and you want the site to look expensive and representative.
But a simple design with little text, neutral graphics, and non-standard fonts and colors is closer to the young audience. Describe the target audience precisely so that the designer takes into account the tastes and problems of users. It is impossible to start designing if you do not know why and for whom you are making a product The worst website in the world This is the worst website in the world: you have to think for a long time to understand where the center of the composition is, there is a wild amount of animation and incomprehensible pictures. However, this design is the best that will help the resource to fulfill its goal: to show what a website design should never be. |