1. Planning for the future
This is the first tip to get your feet wet. When you design your website, plan 2 years in advance to organize your web presence. Things can certainly change, but if you have a clear long-term plan, your website can offer the best design and UX trends.
Researching the most current and used products on the market, including tools and platforms, will help you find the most effective solution not only for the moment, but also for the long term and reduce redevelopment costs.
2. Make your website mobile responsive
If your website is not responsive yet, stop everything!!!
According to Statista, 63% of Google searches gambling data asia done via smartphones. Additionally, Google's search engine prioritizes discovering and cataloging (also known as crawling or indexing) mobile versions of websites over desktop versions.
These two facts alone tell you why you need a mobile responsive website.
“Mobile-responsive” means that your web pages load well on both desktop and mobile devices. Your page display will adapt based on the device a viewer is using to search.
Use Google's Mobile-Friendly Test to get a general idea of how mobile-friendly your website pages are.
A good mobile-responsive website displays well on all screen sizes, has easily digestible information, and is stable, meaning page elements like images and buttons don't shift when scrolling.
3. Keep your website secure
Every website should have an SSL (Secure Socket Layer) certificate. SSL certificates are a sign of your website's security to humans, browsers, and Google search engine bots.
You can get one from your web hosting provider. However, there may be cheaper and more feature-rich SSL options elsewhere. Do your research before committing to anything. Make sure to renew your SSL before it expires, or your site may experience a security lapse.
Some browsers, such as Chrome, block access to unsafe websites by displaying a warning screen. Having a security certificate should be part of your hosting investment.
4. Reduce page load times
Users and Google search engines prefer fast-loading web pages over slow ones. If your pages load slowly, Google won’t rank them highly. More importantly, users will become impatient and leave your site.
Slow-loading pages are defined as pages that take more than two seconds to load. To check the load time of any web page, use Google PageSpeed Insights.
Here in this article, we explain everything about Google's latest update with some tips to improve page loading times.
5. Improve your website navigation and user experience
Websites are indexed like this: Google's search engine bots will scan your website's pages to try to understand them. If the bots understand the content and value of your web pages well, they will make your pages discoverable in organic search results.
The better your website is, the higher it will rank and the more visitors it will have.
Google is all about providing users with the best browsing experience possible. Deliver that high-quality experience and you'll rank higher in search results.
Some actions you can add to your website to improve navigation and user experience:
Search bar: Include a search bar throughout your site, preferably as part of the top menu bar.
Categories: Add categories and subcategories to your site to help users find exactly what they’re looking for. For example, a cooking site might have a category for recipes, with a subcategory for world cuisine and another specific to Asian recipes.
6. Use keywords throughout your site
This is important for organic reach and is part of SEO. All websites have one or a few main topics, with topics branching out from them. These topic words are known as keywords. |
