E-commerce best practices guide outline

This guide also works for websites that have product listings but don’t necessarily fall under e-commerce such as brick-and-mortar businesses that want to showcase their products online.  To make navigation easier, Google categorized them in topics each with a brief description. Here are the categories according to Google: Where ecommerce content can appear on Google: Understand the different surfaces where your ecommerce content can appear.

Share your product data with Google: Decide which method to use when sharing your product data with Google. Include structured data relevant to ecommerce: Help Google understand CY Lists and appropriately present your content by providing explicit information about the meaning of your page with structured data. How to launch a new ecommerce website:



Learn how to strategically launch a new ecommerce website and understand timing considerations when registering your website with Google. Designing a URL structure for ecommerce sites: Avoid issues related to crawling and URL design that are specific to ecommerce sites. Help Google understand your ecommerce site structure: Design a site navigation structure and link between pages to help Google understand what is most important on your ecommerce site.