Whether they’re geared toward

Improving your bottom line (e.g., increasing sales and revenue) or more exposure-driven (e.g., increasing visibility and awareness), there are certain factors you need to consider. WebFX Lead Ongoing Strategy Consultant Samm Stengel explains: samm quote Ask yourself, ‘Do we want to prioritize new business prospects to impact my bottom line in the short term, or do I want to prioritize brand visibility and awareness against my competition for the long term?’ Analyzing what is more important to your business structure now and in the future will help with crafting a game plan with your marketing team.

Solidifying both your 1) top priorities and 2) ideal timeline Brazil WhatsApp Number Data to meet those goals will allow your marketer to consult on the corresponding campaign and channels to drive success. Success is driven by transparent communication between teams of desired outcomes and available resources. This may include getting your financial, marketing, design, and sales teams involved in your go-to-market approach. Samm Stengel, WebFX’s Lead Ongoing Strategy Consultant Source data: TOP 2024 DIGITAL MARKETING GOALS % OF RESPONDENTS Increase revenue 67.80% Increase sales 65.00% Increase brand awareness 44.60% Increase engagement rate 41.80%.



Increase web traffic 30.40% Increase conversions/conversion rate 27.80% Other 3.60% Tracking digital marketing ROI in 2024 It isn’t enough to just set goals — you need to have a plan in place to track your digital marketing results and measure success. So, how are business leaders tracking their digital marketing return on investment (ROI)? digital marketing roi tracking What does this mean? Most business leaders are using tools like Google Analytics to keep track of their digital marketing ROI, along with tools like social media dashboards and collecting customer feedback.